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Imperial College Summer School: Strategic Marketing

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Location

England
- London

Term

Summer

Subject Areas

Business Marketing

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Program Details

Program Type

Provider

Degree Level

Associates Bachelors Masters PhD.

Language

English

Pricing

Starting Price

2000

Last Updated: May 30, 2019

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About Program

This summer, gain knowledge and academic credit from Imperial College’s Strategic Marketing Summer School, while experiencing all that London has to offer.

The course itself gives a true understanding of contemporary strategic marketing practice, featuring a strong emphasis on real-life case studies, guest speakers and visits to leading European companies. Your lectures and classes will explore the leading edge of digital media, e-commerce, global branding and marketing analytics, with group assignments that challenge you to put theory into practice.

A full-time course with over 70 hours face-to-face teaching, the programme boasts guaranteed accommodation close to campus and the benefits of its South Kensington location – a short walk from Hyde Park, many of London’s famous museums, Royal Albert Hall, and close proximity to shopping at Harrods and Oxford Street.

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Questions & Answers

Staff Interviews

These are in-depth Q&A sessions with program leaders.

What position do you hold at Imperial College? What has been your career path so far?

I am the Recruitment and Marketing Coordinator. I previously worked in recruitment in the private sector, then came to Imperial College to work first in the Registry and then in the Business School.

Did YOU study abroad? If so, where did you go and what inspired you to go?!

I studied in Rennes and Salamanca, as my degree was French and Hispanic Studies. It was a compulsory part of our third year, but that was partly why I chose to study languages. Studying with students from other universities, hearing different perspectives on subjects that I may not have considered before, and having the chance to improve my language skills, seemed like an opportunity that was too good to miss.

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What does the future hold for Imperial - any new programs to share?

Imperial College Business School continues to launch great new research-led programmes - we are excited to have just launched our Strategic Marketing Summer School to build on the success of our Strategic Marketing MSc. We have also just launched our MSc Data Science & Management which gives students from a computer science background the awareness and skills to excel in the commercial world.

What about the future of the industry? How do you think study abroad and international education will change over the next 10 years?

Study abroad will grow in importance as employers look more and more at the international experiences of job applicants. There are lots of study abroad courses on offer, so applicants will also increasingly look for reputable programmes at top schools like ours which deliver on academic rigor as well as social experiences.

Which study abroad destination is most underrated? Conversely, which is most overrated?

Taking London out of the equation as clearly the best study abroad destination (!), I would say Asia in general is underrated, perhaps because people are worried about culture shock and language difficulties. It is a hugely important area for business, and I believe it will continue to grow in importance. The more we can understand the culture (and the language!), the better we can communicate. The most overrated for me would be the US. This is very subjective, but my reasons for studying abroad mainly revolve around the language aspect and getting to know a different culture. There just aren’t enough differences between us to attract me.

About Imperial College Business School - Summer School

We’re a world-class business school, part of a world-class science and technology university, in a world class city. Our programmes are demanding but practical, with a quantitative and research-led approach. Imperial College’s renowned healthcare, engineering and technology faculties provide the foundation for our particular strengths in technology...