A cutting edge master’s degree that offers a learning-by-doing teaching methodology
The Master of Arts in Communication & Future Marketing teaches students the most effective ways of planning and launching an integrated, multi-channel communication and marketing campaign that will succeed today across global markets. This program will help students develop expertise in business innovation, global marketing, emerging technologies and company or personal branding. With courses on marketing of destinations, experiential marketing, international negotiations and business development, students will be prepared to enter international careers in marketing and communication.
A major highlight of the Master of Arts in Communication & Future Marketing is the “Strategic Marketing and Communications Simulation Game.” In this learning-by-doing course, students form groups to represent a variety of countries in industries across the world. From there, they use the marketing and communication knowledge they’ve been taught in class to compete in a simulated business environment. Students learn to collaborate, to problem solve, and to adapt to a constantly changing professional ecosystem with special software that alters the environment based on their decisions. This course is highly unique to traditional master’s programs and truly teaches students to become future leaders of the business world.
- MARKETING IS ON THE RISE Now it’s influence is growing everywhere: at B2B companies, professional services firms and companies dominated by engineering and logistics. Gain expertise in the sector booming in current and emerging markets worldwide.
- AN ASSORTMENT OF JOB POSITIONS WITH THIS ALL-ENCOMPASSING DEGREE Specialize in your top areas of interest; whether it be market research, brand management, advertising or digital marketing, you will develop an extensive knowledge of many different aspects
- DEVELOP DIGITAL MEDIA SKILLS FOR MARKETS WORLDWIDE EMBRACING THE DIGITAL AGE Ensure you can compete in the marketing world as it moves towards digitalization.
- OBTAIN A GLOBAL EDUCATION TO WORK ANYWHERE IN THE WORLD This master’s degree has been designed to provide students with the latest in industry knowledge, technology and innovative business practices applicable to the marketing and communication industry w
- TAKE ADVANTAGE OF BARCELONA Network and build relationships in a city full of leading international companies and large-scale professional events such as Mobile World Congress.