Cru-Campus Crusade for Christ

Cru is a non-profit, evangelical Christian organization committed to the Great Commission and “winning people to faith in Jesus Christ, building them in their faith and sending them to win and build others” (from their website). Cru’s primary goal is to help the body of Christ to do evangelism and discipleship through various creative approaches.

Cru was originally called Campus Crusade for Christ International (CCCI) in the United States. In 2011 they changed the name to Cru in an effort to disassociate from the negative connotations of the historical Crusades, which were military conquests by European Catholics intended to reclaim the Holy Land from Muslims in the 11th to 13th centuries. The new name, Cru, better suits their focus as well, since they reach out beyond college campuses.