Oceanic Society

Founded in San Francisco in 1969, Oceanic Society is America's oldest non-profit organization dedicated to ocean conservation. We work to improve ocean health by deepening the connections between people and nature to address the root cause of its decline: human behavior.

We seek to bridge the gap between awareness and measurable behavior change in three ways:

1. Connecting people to oceans through travel, and motivating personal actions to improve ocean health.
2. Defining and implementing strategies, tools, and methods to activate, sustain, and measure human behavior change.
3. Leveraging and amplifying our impacts to new audiences.