BA (Hons) Business and Marketing Management with Foundation Year

This course provides you with the knowledge and understanding of the activities required to manage a business and to ensure that it prospers, in a dynamic global business environment. The course emphasizes the role of marketing in underpinning the success of business organizations while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environments within which a business operates. This will involve investigating issues such as the types of competition that a business will face from its rivals, being aware of the role of stakeholders in the operation of a business, and considering how changes in society may impact the market for a product.