Born in Pavia in 1967, he graduated in Economics and Mastered in Marketing.
During his path, he held the following roles: Sub-contractor Manager, Product Manager, Project Manager in the Textile Field, CEO of Giuliano Fujiwara (fashion brand member of Camera Nazionale della Moda Italiana).
Today he's a consultant for different fashion brands, Professor at Accademia del Lusso-Milano and writer of Marketing book (Franco Angeli Editore) and trade publications.
What is your favorite travel memory?
My favorite travel memory is about a trip to China, 2 years ago for Accademia del Lusso - Milano, a beautiful experience and an interesting cultural exchange.
A 10 days Journey through 10 different destinations (Beijing, Shanghai, Chongqing...) in order to promote our courses in the different Chinese schools of Fashion and Design Universities.
How have you changed/grown since working for your current company?
I decided to be a consultant and teacher to share my knowledge with the new generations and also learn from them.
Accademia del Lusso allowed me to do that through courses, seminars, trips and other situations that allowed me to have contact with new realities.
I'm very happy about this new page of my professional life.
What is the best story you've heard from a return student?
The story of a success is always the best. When a student realizes his dream his collection and has success in his country is a shared success also for me.
I had many foreign students that came to Italy to study and then found good positions in their countries of origin or tried to create their own project.
If you could go on any program that your company offers, which one would you choose and why?
I would very much like to promote the courses of the Accademia del Lusso at foreign companies and try to use the local know-how to allow the creation of zero km collections for a better world and for a more sustainable fashion. This is a project in which I strongly believe in a better fashion world.
What makes your company unique? When were you especially proud of your team?
The international aspect is the most interesting part of my work.
I compare myself with different cultures, uses, and habits, aspects of luxury and perceptions that are very different from ours.
Everyday contact with young generations allows me to better understand their tastes so far from mine.
A constant enrichment of my culture and my background.
What do you believe to be the biggest factor in being a successful company?
I note this with sadness, but today digital communication and social media are more important than any other qualitative aspect relating to raw materials, design and manufacturing.
The collections are selected from showrooms based on "likes" and "followers" of Instagram pages.
So the communication, the storytelling, the digital PR are the keys of the modern success.