Staff Spotlight: Chloe Payer

Title:
Professor of Marketing, Communication and Business Development at Accademia del Lusso

Photos

Professor of Marketing, Communication, and Business Development at Accademia del Lusso. Professional Training & Coaching. Founder and developer of My Little Milan; Editor, Blogger, Author of the web Magazine Italie-France & Club Italie-France.

Experience in sales, marketing, communication & business intelligence in the online and offline market place. Areas of expertise: general management, developing and managing new & existing businesses, lead generation, marketing strategy.

What is your favorite travel memory?

Traveling to new places brought me many good memories, meeting new friends and making unforgettable experiences while learning new languages and different ways of living and thinking. Being curious about new cultures helped me to learn useful abilities. Who I am today and how I live my life is the result of those experiences around the world, mostly working and living in other countries, especially since I’m French

Living in Italy, teaching communication, marketing, and business development in English to people coming from China, India, America, Middle East, Europe - that’s how I make my favorite memories!

How have you changed/grown since working for your current company?

I really have a passion for teaching; it is a unique opportunity to encourage students to learn new skills and contribute to their professional and personal development.

Each time I meet a new student, I try to understand his/her background and how I can make a difference. Forging new relationships and see how our work can positively affect our students’ lives is a great responsibility and gift.

I am truly grateful to the Accademia del Lusso for this opportunity.

What is the best story you've heard from a return student?

By teaching, I share my experience as a professional and entrepreneur. I tell students how the “real” world is outside and give them tips to navigate through job opportunities.

My best story is a “multiple stories”: I had the privilege to forge strong relationships with some of my students over the years and I like when I can be a “trusted ear” to them and they turn to me when they need advice or support. I try to give my students a strategic way of thinking they can use wherever they are and they regularly tell me that it helped them to know what to do, whether it’s a social media communication job or brand assistant or creating one’s brand and design.

If you could go on any program that your company offers, which one would you choose and why?

I teach how to sell fashion and how to create emotions and share a unique brand experience and stand out on the market. I would definitely learn how to make fashion with the Fashion Product Design course and improve my knowledge of coloring techniques, textiles, and fabric technology and learn to tailor. That would be fun!

What makes your company unique? When were you especially proud of your team?

The human factor is what makes the Accademia del Lusso unique and outstanding. The time and effort put in each class and each student makes the difference as we get the opportunity to contribute to their education and we can personalize our teaching and make some practical experiences. I’m always amazed at how much a student can change from September to June, getting a more matured attitude and getting new ideas to put in motion.

What do you believe to be the biggest factor in being a successful company?

I believe the biggest factor in being successful is listening. Listen to your team and their ideas and how to work better together to create sustainable growth and well-being; listen to customers and their needs and wants and how to answer them to forge stronger relationships and experiences; listen to the market, to its evolution, to tech opportunities and trends to create beautiful products, smart services and unique experiences.