The Next Gen: The Business of Football summer program at Manchester City was an outstanding and truly inspiring experience. The program offered a rare behind-the-scenes look at how a world-class football organization operates, blending strategic business insight with the culture, values, and innovation that define Manchester City.
From learning directly from industry professionals to engaging with real-world case studies, every session was both intellectually stimulating and practically relevant. The content went far beyond theory, covering key areas such as commercial strategy, branding, leadership, data analytics, and the global football ecosystem—all delivered at an exceptionally high standard.
What was the most surprising thing you saw or did?
The most surprising thing I did was gaining behind-the-scenes access to how a world-class football organization like Manchester City truly operates. Seeing areas and processes that are normally hidden from the public—across operations, strategy, and day-to-day decision-making—was eye-opening.
It was surprising to realize how much coordination, innovation, and business thinking goes into every aspect of the club beyond the pitch. Being able to observe this firsthand transformed my understanding of football from just a sport into a complex, global business driven by data, leadership, and long-term vision.
Pros
- Quality
- Learning
- Experiences
