Next Gen Man City: The Business of Football

The Next Gen Man City business program has been a great experiance for my child. It gave them a real insight into how a top sports team works, from marketing to leadership and strategy. My daughter loved the marketing session especially. The mentors were supportive and knowledgable, and the course helped build confidence and practical skills. Most importantly, it played a big role in helping my child secure a place at college, giving them a clear pathway and strong foundation for the future. Super happy with this program and would recommend to all. Can't wait to visit Manchester again.

My eldest son, Brock, took the Next Gen pre-college program a couple of years back. He had an awesome time.

He loved the workshops and meeting staff at City. He made lots of connections with both his peers and the staff at City, which has helped him to develop his skill set. It helped him decide he wanted a career in sport and having Manchester City on his resume definitely helped open some doors.

Brock loved being in Manchester, as did I. I flew over for the closing ceremony and it was a pretty awesome experience visiting the Manchester City stadium. Thanks for making me feel so welcome.

The Next Gen: The Business of Football summer program at Manchester City was an outstanding and truly inspiring experience. The program offered a rare behind-the-scenes look at how a world-class football organization operates, blending strategic business insight with the culture, values, and innovation that define Manchester City.

From learning directly from industry professionals to engaging with real-world case studies, every session was both intellectually stimulating and practically relevant. The content went far beyond theory, covering key areas such as commercial strategy, branding, leadership, data analytics, and the global football ecosystem—all delivered at an exceptionally high standard.