Siena Wine Marketing Program

Living in a different country for 6 weeks was way out of my comfort zone, but it was by far the best decision I've ever made. I got to spend my summer learning about wine marketing, social media marketing, and the Italian culture. We would go on weekly excursions with all the members of the program to different wineries across the Tuscany region. At the wineries we would learn about how each winery crafted their wine, imported their products, and marketed their wines locally and globally. After each excursion, we were provided wine and light snacks which bonded our entire program. On the weekends, I got to travel to Rome, Florence, Cinque Terre, and Paris! I formed close relationships with many of the members on my program, I gained a lot of professional experience, and an endless amount of memories. I recommend this program to anybody interested in marketing or wine lovers!