Explore the topic of marketing in Siena, Italy, using the wine industry of Tuscany as a lens. Students will take advantage of experiential learning opportunities through comparative studies and excursions to locations in and around Siena and the Tuscan region and develop marketing plans that will be implemented by the winery clients. Students will immerse themselves daily in the culture and cuisine of Italy living in apartments in the clean and picturesque city of Siena with an easy stroll to the local transportation, markets, restaurants and classrooms of the GEO Siena Center.
- Develop hands-on marketing analyses and plans for winery clients
- Delve into the nuances of marketing with the wine industry of Tuscany as a living, breathing case study
- Visit wineries, vineyards and and other historical and commercial sites of interest across Tuscany
- Live in shared apartments in Siena, Italy