A World-Class Learning Experience at Manchester City

The Next Gen: The Business of Football summer program at Manchester City was an outstanding and truly inspiring experience. The program offered a rare behind-the-scenes look at how a world-class football organization operates, blending strategic business insight with the culture, values, and innovation that define Manchester City.

From learning directly from industry professionals to engaging with real-world case studies, every session was both intellectually stimulating and practically relevant. The content went far beyond theory, covering key areas such as commercial strategy, branding, leadership, data analytics, and the global football ecosystem—all delivered at an exceptionally high standard.