Our program in Global Marketing Management at accadis Hochschule Bad Homburg intelligently combines both theoretical and practical course content.
The Master of Arts Global Marketing Management program is tailored to the dynamic scenarios of the modern global marketing environment. Students focus on the strategic and operative marketing tools which are relevant in the global context of globally operative companies. Managers in global marketing analyze the international competitive environment. In doing so they plan and implement complex marketing strategies, position the product portfolio, develop pricing strategies for diverse markets or are responsible for the search for appropriate cooperative partners in business development.