Bachelor of Arts (Public Relations) at Bakrie University

Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. Professional communication roles are diverse. You may be employed in the areas of: employee relations, reputation and crisis management, journalism, content management, event management, communication strategy, and product development, as examples. Professional communicators work in community, non-profit, government and corporate sectors. In this course, you will learn to communicate effectively within an organisational environment. In core units, you will learn to write for media and corporate genres, create design-based product, and analyse, research and evaluate information. You can choose to specialise in journalism, digital media production, marketing, management, human resource management, or social enquiry as study areas. You will work on real-world scenarios and with real clients throughout your course.