Global Marketing in Latin American Markets
Hosted by
- Mexico
- Mexico City
Frequently asked questions
Global Marketing in Latin American Markets starts at $1,245 USD. For full pricing, visit the provider’s website.
The program fee includes activities, classes, some meals, transportation, travel insurance, and wifi.
Global Marketing in Latin American Markets is located in Mexico City, Mexico.
About Program
The course goal is to understand the new tools of global marketing in the regional market Latin America, which is divided into different sub markets. The pandemic and the Ukraine conflict have spinned the global marketing into a new era where the global market has to be analyzed with a local perspective.
Geopolitics and geoeconomics are the main factors that move global marketing. In LATAM, however, politics has an even higher impact on its framework. The course will analyze important particularities and parameters of global marketing within this relevant market.
This course is designed at graduate level. Undergraduate students may be admitted upon request.
Syllabus:
1.Geopolitics. Definition and application to the LATAM market
2.Geoeconomics. Meaning and understanding through the LATAM perspective
3.Diplomacy and international marketing in LATAM
4.Politics. Analysis of political governments in the LATAM market
5.LATAM global environment. Indicators
6.Final Project
Program Highlights
- Study at one of Mexico's most prestigious universities
- International teaching staff
- Mixed groups with Mexican and international students
- Cultural program and international networking
- Optional extension: choose between a 3-week and a 5-week modality
