Master of Design International Design and Business Management

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ID&BM is a specialism that brings together design, engineering, and business studies. It is based on an integrative design thinking approach, which turns design into a competitive strategy in an international business setting by pulling together professional knowledge in design, business, and technology. The specialism aims at nurturing talented business developers, entrepreneurs, product designers, and service innovators.

The specialism seeks to achieve these aims by learning about:
• how to manage value creation
• lifestyle and culture for innovation
• cross-cultural management and multidisciplinary teamwork techniques
• business theories and concepts
• design theories and concepts
• how to integrate design and technologies for business innovation

  • School of Design's ID&BM programme is developed in collaboration with University of Technology Sydney, Northumbria University and our Faculty of Business
  • The programme offers cross-pollinated learning activities through: field projects and human-centered methods and processes
  • The programme develops "T-shaped" professionals" who possess in-depth competence in their own discipline and are complemented with multi-disciplinary competences in the other two disciplines in Business and Technology
  • The curriculum covers technological aspects in: systems, system thinking, system development process, computing and information technology
  • Duration of study: 12 months

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Questions & Answers


based on 2 reviews
  • Academics 7
  • Support 8.5
  • Fun 8.5
  • Housing 5.5
  • Safety 10
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interesting course and a perfect starting point

This course provides a framework for coping with the dynamic and complex business task entailed by deeper study, and motivation to brush up on the related design thinking tools. Really interesting course and a perfect starting point for someone who wants to step into the business world with designer backgrounds. The interdisciplinary backgrounds of tutors and students also can inspire each other for an open-minded view.

How can this program be improved?
The program focuses on the practical applications of design thinking in business rather than the methodology and theory behind it, which should be more strengthened. It was conducted by teamwork. Due to the students from different backgrounds, it is a challenge to cooperate in a fast and effective way, which need more supervision and guide during the programs.
Yes, I recommend

1 Year Fast track course in Design & business Management

The Program focuses on design thinking and its application in different sectors. we had students coming from all parts of the world, Most of the projects were team projects and gave us a better sense of cultural and social adaptation in different markets due to the wide range knowledge within the team.

In simple words, If you have 1 year to spare and have some fun in Hongkong. learn about multi-discipline and cross-cultural team management, Chinese market and tech development, get some contacts in the industry (Professors will help). This course will be a fit for you.

If your goal is to end up in a company in campus selection and have a desk job. I wouldn't recommend this.

How can this program be improved?
- Have internship opportunity during the course period will help.
- Make it 18 months program, 11 months is short.
Yes, I recommend

About The Hong Kong Polytechnic University - School of Design

PolyU Design has been an important hub of design education and research for Hong Kong since 1964. The School thrives on its geographical position in bridging the East and the West, allowing its students to develop their design strengths with a...