• China
    • Hong Kong
Academic Year
Subject Areas
Business Design Engineering Graphic Design Interior Design Web Design

Program Details

Program Type
Direct Enrollment
Degree Level


Starting Price
Price Details
Credits for graduation: 36
Credit tuition: HKD4,000 (local) / HKD4,400 (non-local)

Average 12-month cost for accommodation: HKD60,000
Average 12-month living expenses: HKD60,000
What's Included
Some Activities Wifi
What's Not Included
Oct 01, 2018
Sep 10, 2018
1 traveler is looking at this program

About Program

ID&BM is a specialism that brings together design, engineering, and business studies. It is based on an integrative design thinking approach, which turns design into a competitive strategy in an international business setting by pulling together professional knowledge in design, business, and technology. The specialism aims at nurturing talented business developers, entrepreneurs, product designers, and service innovators.

The specialism seeks to achieve these aims by learning about:
• how to manage value creation
• lifestyle and culture for innovation
• cross-cultural management and multidisciplinary teamwork techniques
• business theories and concepts
• design theories and concepts
• how to integrate design and technologies for business innovation

Video and Photos

Program Highlights

  • School of Design's ID&BM programme is developed in collaboration with University of Technology Sydney, Northumbria University and our Faculty of Business
  • The programme offers cross-pollinated learning activities through: field projects and human-centered methods and processes
  • The programme develops "T-shaped" professionals" who possess in-depth competence in their own discipline and are complemented with multi-disciplinary competences in the other two disciplines in Business and Technology
  • The curriculum covers technological aspects in: systems, system thinking, system development process, computing and information technology
  • Duration of study: 12 months

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Program Reviews

9 Rating
based on 4 reviews
  • 9-10 rating 75%
  • 7-8 rating 25%
  • 5-6 rating 0%
  • 3-4 rating 0%
  • 1-2 rating 0%
  • Academics 8.5
  • Support 9
  • Fun 9.3
  • Housing 7
  • Safety 9.8
Showing 1 - 4 of 4 reviews
Default avatar
Yes, I recommend this program

Unique Experience to Embark the journey of understanding Design & Business within asian culture context.

Lovely way of integrating multidisciplinary students that take up real-life clients and challenges from local to global.

The diversity and board perspective allow the student to look into the world from how to understand the different culture within a different context, design thinking that leads to the creation of meaningful values, appropriately use technology as an enabler, how to plan in a business environment.

What would you improve about this program?
The integration of Business and Design could be taken further, reinforcing the creativity in business model design and the chance of entrepreneurship. E.g. one of the bigger projects could then lead to some startups within the group of students or even part of the school.
23 people found this review helpful.
Default avatar
Yes, I recommend this program

It is an international and valuable journey to study in IDBM

This program is project based. You can not only learn from daily lecture but also from the classmates, the projects from the local and international company clients. Also, the professors here are very professional and nice.

As a designer, who has two years work experience in an Internet company, what IDBM gives me in this year is a new way and new perspective to think and solve problems. It is very helpful for my future career.

What would you improve about this program?
1. More exchange opportunities to help students expand their horizon.
2. More different kinds of projects, now most of the projects refer to how foreign companies enter into Chinese Market.
24 people found this review helpful.
Default avatar
Yes, I recommend this program

interesting course and a perfect starting point

This course provides a framework for coping with the dynamic and complex business task entailed by deeper study, and motivation to brush up on the related design thinking tools. Really interesting course and a perfect starting point for someone who wants to step into the business world with designer backgrounds. The interdisciplinary backgrounds of tutors and students also can inspire each other for an open-minded view.

What would you improve about this program?
The program focuses on the practical applications of design thinking in business rather than the methodology and theory behind it, which should be more strengthened. It was conducted by teamwork. Due to the students from different backgrounds, it is a challenge to cooperate in a fast and effective way, which need more supervision and guide during the programs.
26 people found this review helpful.
Yes, I recommend this program

1 Year Fast track course in Design & business Management

The Program focuses on design thinking and its application in different sectors. we had students coming from all parts of the world, Most of the projects were team projects and gave us a better sense of cultural and social adaptation in different markets due to the wide range knowledge within the team.

In simple words, If you have 1 year to spare and have some fun in Hongkong. learn about multi-discipline and cross-cultural team management, Chinese market and tech development, get some contacts in the industry (Professors will help). This course will be a fit for you.

If your goal is to end up in a company in campus selection and have a desk job. I wouldn't recommend this.

What would you improve about this program?
- Have internship opportunity during the course period will help.
- Make it 18 months program, 11 months is short.
24 people found this review helpful.

Questions & Answers