Man City Undergraduate Summer
Man City Undergraduate Summer
- England
- Manchester
About Program
The four-week programme for college students aged 18+ delves into the business of football in partnership with one of the world's most successful football clubs, Manchester City. In this unforgettable summer study experience each of the fundamental aspects of the game will be explored through four modules. These are: Foundations of the Global Sports Industry, Cross-Cultural Leadership & Strategy, Financial Management & Marketing and Innovation, Legacy & The Future of Sport. The programme will be taught through lectures, workshops, tutorials and visits, which will examine real-world case studies and bring students into contact with industry professionals from Manchester City Football Club and beyond. Students should expect to gain a highly developed understanding of how football operates beyond the pitch, making it suitable for anybody interested in a career in the sports business
Program Highlights
- Decode the leadership styles that drive elite sports organizations like Manchester City and City Football Group.
- Understand how global football clubs expand their reach through branding, sponsorships, and market strategy.
- Master the art of managing international teams with cultural intelligence and cross-border savvy.
- Explore the future of sport - from tech innovations to ethical leadership and social impact.
- Sharpen your strategic thinking, negotiation, and teamwork skills through real-world simulations and challenges.