Fashion Marketing Management is an applicative program that reconceives the idea of marketing by going to the heart of the matter. The course forms a Marketing Manager who understands the peculiarities of the fashion industry, and can convert an idea into a perfectly working machine. They are able to develop, merchandise and distribute the right product for the right market, and are an essential figure to secure the business of any fashion company today.
Courses are run by teachers who represent the Tuscan legacy of textile and leather production as well as by lecturers from all over the world. Fashion Marketing management students have access to monthly guest lectures, an immense library and the computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe, as well as applied projects with companies, are all organised throughout the four years.