Business and marketing are by far some of the most sought after job opportunities in the world. As companies continue to expand their international market reach and develop new product lines and services, creative marketing specialists are needed all around the world to help businesses gain a competitive edge. Since business marketing needs are always growing, there are numerous opportunities within the field of marketing.
Marketing design and development is the field to explore if you are one to judge the aesthetic quality of a flyer, or understand why certain advertisements are more effective than others. While you will be responsible for helping with developing the brand image of a company or product, this is a place where you can look forward to being creative. At the end of the day, Photoshop might just be your new best friend.
Internships in marketing/sales may not only entail the development of specific marketing strategies, but also include projects to increase customer interaction and build relationships with potential sales clients. Typically, larger companies will have sales and marketing separated into different divisions, but the fact of the matter is that the two fields are so closely related that salespeople will be constantly working with marketing people. Marketing drives sales. Correlation or causation?
This is the more technical side of marketing, in which interns will understand how and where marketing decisions are based. Companies need to understand past and current market trends, customer preferences, and potential new avenues for growth. With a solid amount of market research, data mining, and competitive analysis, marketers can steer their marketing strategies in the right direction.
Social media/online marketing
One of the newcomers to the field of marketing, social media and online platforms have seriously grown in importance. While several organizations continue to use traditional marketing techniques like magazine advertisements and event sponsorships, the increasing popularity of social networking sites and online interactive platforms have pushed companies to expand their marketing strategies to include these new channels. This major shift in strategy has encouraged companies to employ interns and new college graduates who are familiar with social networking sites and online platforms to bring the business to the most popular social venues.
Internship opportunities in marketing can be found almost anywhere in the world, but for those who are interested in getting experience in international marketing, it’s best to go to the busiest and most exciting cities in the world.
Hands-down, New York is one of the best places to begin your future career in marketing. The center for numerous major industries, the Big Apple could literally be the unofficial capital of the world. Take a quick walk down Times Square or hop on a subway, and you’ll see the work of thousands of marketers displayed on billboards, newspapers, and taxis. The city is filled with multinational corporations that offer marketing internships to those who are eager to work in a fun, fast-paced environment.
For those looking to break into the international marketing industry, learning a second language can be difficult. With that said, you only need English to thrive in an international city like London. In fact, its international business activity rivals that of its “competitors” around the globe, and its diversity can be seen throughout the streets. Some of the largest marketing firms including Ogliby & Mather and James Walter Thompson are based in London, and offer numerous internship opportunities for students.
One of the most densely populated cities in the East, Tokyo has made a name for itself as a major destination for international businesses. Some of the world’s biggest brand names like Sony, Nintendo, and Toyota were developed in Tokyo, and the city continues to be a definite trendsetter on the international spectrum. Marketing strategies in Tokyo can be a little different than those in the U.S. due to the change in demographics, but that’s what makes an international marketing experience exciting!
Ranked in the top five global cities, Hong Kong is a bustling metropolitan center that attracts hundreds of businesses around the world. The city’s history as a British colony allowed it to get much earlier exposure to western business and establish itself as a center of international finance and business. Hence, it should come to no one’s surprise that Hong Kong is a top destination for innovation, cultural exchange, and multinational business expansion. Business promotion and brand development are so heavily emphasized that the city has even established the Hong Kong Institute of Marketing. For a chance to experience working at an international business crossroad, take a marketing internship in Hong Kong.
Shanghai’s influence in the international business arena has skyrocketed in the last twenty years. A serious commercial giant, Shanghai has definitely set itself apart from other Chinese cities as a major trendsetter in the realm of business, technology, and fashion. People in Shanghai how to make an impression in the international business arena. From brand name recognition, to building customer relationships, to market analysis, marketing in Shanghai has almost become a part of the culture. So why not take a marketing internship in Shanghai? The city’s international business influence will certainly continue to grow in the future.
When and Where to Look for an Internship:
Like most other international internships, marketing internship opportunities will be most abundant over the summer. But while companies typically don’t expect to have interns during the regular college school terms, that isn’t to say that you won’t be able to find an internship in the middle of a semester. It’s best to approach the internship search with a variety of methods because different locations and different companies will have separate internship application processes.
Western companies tend to be more aware of the growing interest in students pursuing international internships, and may specifically list openings on their websites. Eastern companies may not expect a cold email or phone call from an international intern candidate. Unless you have a special network with someone inside the company, it may be best to go through an internship program provider to find a marketing internship at a firm based in Shanghai or Tokyo.
For those interested in developing an international network with other marketing specialists, be sure to check out the Global Marketing Network. If you are involved in an internship program, feel free to ask about special networking events where you can meet other interns or business professionals. If you are looking for a specific networking group, it never hurts to take a quick look on LinkedIn or Meetup and instantly make new connections.